This FebreeZ Ad is designed for end-cap displays, in store advertising, and magazine ads. It leans into the sassiness of pet odors, creating a playful ad that is eye-catching and humorous. The dog is styled with sunglasses, a pearl necklace, a bracelet, and a headscarf. to emphasize the perceived properness of the pug. The typeface, Caslon italic, matches this expression of sass with the variation in stroke weight, serifs, and subtle flow from one letterform to the next.