Native.
This collection involves the creation of a logo, social post, and 2 visually interesting videos that help begin to bring the branding to life.
The Logo
First, the design of the logo is versatile and scalable. It features a simple, organic designed flower nestled within a modern type lockup. The flower replaces the letter “I” but matches the variation of weight displayed in the other letters of the type lockup.
Social Post
The Native Social Post integrates photography with type to help the viewers see the true purpose of the brand. It involves a balance of serif and script type, creating a compelling, clean design.
Videos
These two short promotional videos help viewers grasp the purpose of the company within just a short period of time. It integrates both photo and hand drawn elements to help demonstrate the branding becoming immersed within the customer’s life.