Changing.
This 6-word memoir design visually conveys the complex emotions of growth and change throughout life. It captures the beauty and tension between feeling like a completely different person while still being fundamentally yourself.
Type Variety
The piece uses two contrasting typefaces to illustrate the divide between a changed self and an unchanging core. The word "changing" is a hand-drawn type with a chrome effect that reflects a nature scene and symbolizes personal growth. The remaining text, set in the all-caps serif font Aviano Serif, uses its consistent angles and stable baseline to represent the parts of your nature that have remained the same.
Composition
The typography's placement at the bottom of the piece is key to its meaning. It represents the ongoing journey of changing, emphasizing that growth is a gradual process shaped by life's moments, not an instant event. The negative space above the type isn't just empty; it offers a place for breathing room and reflection, allowing viewers to connect with and understand their own path of growth and evolution.
The Process
Take a closer look at the complete design process, including initial sketches and adjustments, by exploring this linked PDF.