GoGo SqueeZ Ad Campaign
This campaign reconnects adults with their inner child, pairing high-energy action photography with GoGo SqueeZ for a bold, memorable statement.
Key Components
The eye is immediately drawn across the image through the movement of the girl’s arms, the vibrant design on the board, and the intense typography.
The concept plays on the already marketed attributes of GoGo SqueeZ—its portability and availability as a quick energy source. Through the heading and directly showing the skateboarder in action, both of these components are demonstrated.
The colors are vibrant but consistent, helping to balance the colorful imagery.